![]() There are many reasons to set up Standard Events. When a person subscribes for a paid service like a SaaS subscription or a membership program. Can be useful for coaching programs or a job. FACEBOOK EVENT MANAGER TRIALCan be very useful for SaaS businesses or any kind of membership sites, where a free trial is offered.Īnytime when a person applies for something on your website, this event should be triggered. When a visitor performs a search on your website. When a user books an appointment to get some kind of service, like a haircut or a dentist appointment. When a user signs up for something like a phone call or a free email course. FACEBOOK EVENT MANAGER OFFLINEIt can be very important if you also have, or only have offline distribution channels and run campaigns to increase in-store visits. This event can be triggered when a user searches for a physical location on your website or via an app. Very important for non-profit organizations, or where the creator from makes money from a fan support based models. This standard event will fire when a user donates on your website. When a visitor contacts you on your website via a phone, a contact form or email. When a website visitor submits a registrations form for example for a webinar. Also only really relevant for an e-commerce site especially in the apparel industry. When the user of a website customizes a product. When a user adds a product to a wish list. (not to be confused with a free newsletter subscription, where a lead event is the one you should use) When a user subscribes for a paid service. When a user starts to add the payment information at the end of your checkout process. When a user starts the checkout process on your website. It is usually recorded when a visitor lands on a ‘thank-you’ page. When a visitor purchases a product or a service on your website. When a website visitor adds a product to the cart. When a user views a page that is important for the website (most often a product, or a service page). List of all Standard Pixel EventsĪs we have just mentioned, we have a separate article where we go over in more detail about all 17 Standard Pixel Events, here we are just going to list them out and briefly explain what kind of user actions you can measure with them on your website: ViewContent Standard Event: To see which Facebook Standard Events support which parameter, check out the comprehensive articles on all 17 Standard Events and their applications. In the example above, these additional parameters are the value and the currency, but you could also add content_ids, content_name, content_type, etc. Standard Events’ Object PropertiesĪs we have already mentioned, you can also include predefined object properties called Property Keys or parameters that can provide additional information about these Facebook Standard Events. FACEBOOK EVENT MANAGER CODESo let’s say you have a Purchase event, and the code will be placed on your ‘thank-you’ page and the code will look like this:įbq('track', 'Purchase', ) Īs you can see, Standard Events are called by the fbq(‘track’) function, then comes the name of the event, and the parameters and the values of the specific event in a JSON object. Unlike the Pixel Base code which has to be placed on the section of your website, the Standard Events will be placed to the body section of your website where the user action is coded. If you want to track other user actions on your website that are not included in the 17 Standard Events, you have to create Facebook Custom Events for those. Standard events also support parameters that can store additional information about an event such as the value of the event, product ids, categories, etc.Ĭurrently, Facebook has 17 predefined Standard Events, that cover the most frequent user actions on most websites. ![]() Some of these Standard Events are the ViewContent event, the AddToCart event (seen in the picture above), Lead event or the Purchase event.
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